Rondene Grinam developed an early interest in communications as a writer for her high school news publications and columnist for her city's newspaper. While attending George Mason University, she was involved in a variety of opportunities to develop a career around her passions for global communication, social media, and public relations.
An alum of the Washington Scholars Program for young aspiring communications professionals, she held a number of enriching internships throughout her undergraduate career, most notably in marketing at Northern Virginia Magazine and the British Embassy Washington. She has also refined her intercultural communication skills through studying abroad in France and Italy, and through interning for Italian travel agency Florence for Fun and George Mason's Center for Global Education.
Rondene received a bachelor's degree in communication with a concentration in public relations and minors in journalism and global affairs from George Mason University in May 2016. In December 2018, she earned a master's degree in International Commerce and Policy from George Mason's Schar School of Policy and Government. She is seeking every opportunity to gain knowledge and develop her skills in the dynamic field of international marketing and communications.
Feel free to contact her at rgrinam@gmail.com.
Resume
EDUCATION
George Mason University - May 2016 | Fairfax, Virginia
Bachelor's - Communication/PR, Minors - Global Affairs & Journalism | George Mason University’s Honors College
Study Abroad: CGE French Language in Paris, Summer 2013, CGE Communication in Florence, Spring 2015
EXPERIENCE
Integrated Marketing Specialist, Gartner, Inc. | Arlington, Virginia, July 2019 – Present
• Manage email marketing campaign strategy and execution
• Write and maintain public website content and lead generation campaign pages with strong SEO foundations
• Support paid third party vendors and paid digital media, including LinkedIn Sponsored Updates and Google Adwords
• Drive automated audience segmentation strategy and list management in partnership with marketing operations and digital marketing teams
• Conduct regular reporting on marketing/campaign performance with metrics and creative analytics
Assistant Director, Integrated Enrollment Marketing Communications at George Mason | Fairfax, Virginia, Aug. 2016 – Jun 2019
• Created a reporting database to track success recruitment email communications across the university
• Managed design, production, and delivery of direct mail and creative content for recruitment and enrollment stakeholders
• Managed international enrollment initiatives through the office, including international social media strategies and enrollment communications for university’s South Korean campus
• Designed email marketing templates and created content for 750,000+ inboxes daily
• Used Google Analytics to track success of geotagged email and direct mail campaigns
Past positions: Marketing Coordinator, Marketing Assistant
British Embassy Washington Education Marketing Intern, British Council | Washington, DC, Sept. – Dec. 2015
• Supported the delivery of sector-wide and institution-specific events in the U.S. for Education UK
• Developed the Education UK – USA website to promote UK education programs to US students
• Developed marketing materials for Education UK and the GREAT campaign for the British Embassy
• Assisted in coordinating the British Council USA newsletter, distributed to 6000+ inboxes monthly
Northern Virginia Magazine Marketing and Public Relations Intern | Fairfax, Virginia, June 2015 – August 2015
• Pitched and developed creative content for ad sales emails, Instagram, Twitter, and Facebook posts
• Advised senior management on design developments for mobile app (in beta)
• Coordinated seasonal marketing campaigns, Summer Trends from A-Z and Dog Days of Summer
• Represented NoVAMag and sold magazine and newsletter subscriptions at community events
Mason Student Government Executive Secretary of Public Relations | Fairfax, Virginia, August 2015 - Present
• Manage Student Government social media profiles: Facebook, Twitter, Instagram, website - sg.gmu.edu
• Serve as primary point of contact between the organization and students, faculty, and university leadership
• Develop press releases, presentations, and promotional content for the organization and its departments
• Promote SG at campus events, especially the PR department’s “What Do You Want Wednesdays”
• Past SG Positions: Executive Secretary of Diversity and Multicultural Affairs, Student Senator
The Washington Scholars Program Intern and Junior Faculty Adviser | Fairfax, Virginia, 2014 - Present
• Develop student nomination and marketing content in preparation of the Washington Journalism and Media Conference and the Washington Youth Summit on the Environment
• Assist in planning and executing Mason Admissions college fairs and prospective student events
• Manage WSP social media profiles: Instagram, Twitter, Facebook, and Snapchat
• Serve as a counselor/mentor for 25 high school students throughout two week-long WJMC conferences
GMU’s Center for Global Education Marketing Intern | Fairfax, Virginia, August 2013 – December 2013
• Coordinated and conducted informational sessions showcasing around 100 yearly study abroad programs
• Created promotional materials for the office, including slide shows, print and television ads, and videos
• Recruited and interviewed former study abroad students about their program experiences
• Created an alumni testimonial series that featured past program participants
SKILLS
• Writing and Editing: news articles, press releases, marketing content, blogging
• Microsoft Office and design programs: Word, Excel, Publisher, PowerPoint, Photoshop, Illustrator
• Social media proficiency: Hootsuite, Twitter, Facebook, LinkedIn, Instagram, Pinterest, Tumblr
• Website design programs: Solas Web Design, Wordpress, Blogger, Drupal
• Event planning and management: reserving venues, coordinating attendance, marketing and promotion
• Advanced intercultural communication skills and limited working proficiency in French
HONORS AND AFFILIATIONS
• Public Relations Society of America
• Young Professionals in International Education
• Young Professionals in Foreign Policy
• Golden Quill Young Alumni Leadership Society at George Mason
• Alpha Omicron Pi - Gamma Alpha Chapter at George Mason
• Recipient of Cambridge International Examinations AICE Program Diploma
Recommendations
George Mason University, Dr. Catherine Wright, Professor
Rondene is a bright young woman with serious goals and the ability to exceed them. Rondene has balanced her work life, her involvement, and her academics well. As an undergraduate student, she was very involved in her community through internships and volunteer opportunities. These gave her the chance to take what she’d learned in the classroom and apply that to real-life situations. Working in places such as the Fairfax Community Church as the Social Media coordinator allowed her to hone her communication and Journalism skills, while working at the British Embassy allowed her to engage concepts from her minor in Global Affairs.
Additionally, she gave back to her school by working with organizations such as the Center for Global Education (now called Study Abroad) where she was a marketing intern, and as a Junior Faculty Advisor intern with the Washington Scholars Program. In every position she had, people were welcomed by her warm smile and stayed to listen because she was highly knowledgeable.
British Council, Jenna Hartsell
Ronni was a marketing intern with our team during the fall 2015 semester, and in that short time, Ronni left a strong impression on our team and the whole office with her consistent professionalism, kindness, enthusiasm, and insightfulness. Ronni completed every task with attention to detail, and managed her time very well while working on simultaneous short-term and long-term projects. I was also very impressed with Ronni's professional and personable engagement with other colleagues and with our various stakeholders, whether by e-mail, phone, or at events. It was a privilege to be Ronni's internship supervisor and I would highly recommend her for future positions.
Northern Virginia Magazine, Dyanne Smith
In just the two short months that I've known Rondene, she has continued to impress me with her strong work ethic, drive for success and poise. During her internship, she was an instrumental part of our team, regularly contributing thoughtful ideas and producing high quality, top notch work. She takes her time and is committed to delivering the best possible results. On top of that, she is very personable and a joy to work with. I highly recommend Rondene and believe she will be an invaluable asset to any marketing or communications team.